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ANTHONY COSPITO, MANAGING DIRECTOR

Marketing and product strategist with a passion for digital innovation in mobile and social technologies.
20+ years working with leading firms on brand strategy, integrated marketing and driving revenue.

Recognized ability to identify industry growth opportunities and craft go-to-market strategies.

Wrote “The Perfect Digital Storm”, a 2014 industry report on the unprecedented digital growth of Southeast Asia.

LINKEDIN  ARTICLES

Areas of Focus:

Digital Marketing, Mobile, Strategy, Omnichannel, Programmatic, Analytics, Innovation, Messaging Platforms, Ecommerce, Startups, Brand Strategy, Market Research, Consumer Packaged Goods, Millennials, Gen Z, ASEAN, Emerging Media

Publications:

Perfect Digital Storm
Co-Authored by Will Greene – Most recently, Anthony published a report called “Perfect Digital Storm” that identifies how demographics, economics, and deeply digital lifestyles are driving unprecedented growth across Southeast Asia, especially in the “tiger cub” economies of the Philippines, Thailand, and Indonesia.

Brand Websites as Marketing Insight Hubs
Co-Authored by Dr. Laurent Flores – Developed and implemented all marketing initiatives for this start-up and worked directly with senior management at clients such as Coca-Cola, Kraft Foods, Unilever, Procter and Gamble, L’Oreal, Gevalia, Network solutions and others.

Speaking Engagements:

Digital Strategy Workshop: Asian Institute of Management
Perfect Digital Storm: New Leaf Ventures
Marketing Innovation Strategies: IIR Conference
Brand Websites as Marketing Insight Hubs: Council of American Survey Research Organizations (CASRO)
Brand Websites as Marketing Insight Hubs: Advertising Research Foundation (ARF)
Internet Business Model Forum: Providence Business Journal
Internet Business Strategy Workshop: Interactive Factory
Millennials Matter – Digital Strategies for Building Brand: Executive Strategy Summit – Philippines

Honors:

Entrepreneur of the Year, 1993, SUNY Oneonta
Mover and Shaker Award, 1997, Monster.com

Advocacy

Served as digital campaign strategist to help save the island rainforest of Palawan from mining. Developed and implemented digital efforts integrated with teams on the ground, resulting in an influencer base of 32,000, a team of 1,000 active volunteers and a moratorium on mining.